Google My Business - What it is and How to Use it for SEO September 14 2022

Google My Business is a tool that allows businesses to manage their online presence on Google. This includes their listing on Google Search and Maps. Companies can use this tool to verify and edit their information so that customers can easily find them and learn more about what they do.

You can use Google My Business to:

  • Post updates and photos about your business
  • Respond to customers' reviews
  • Manage your business information
  • See insights about how customers find and interact with your business

If you're a business owner, you can claim your business listing on Google My Business to control what information appears about your business across Google products, including Search and Maps. Once you've claimed and verified your business listing, you can edit your business information to control how it appears on Google.

In today's article, let's explore what Google My Business is and how to use it for SEO. Here's what you need to know:

Using Google My Business For SEO

Google My Business (GMB) is a free tool for businesses to manage their online presence across Google. This includes Search and Maps. GMB makes it easy to verify and edit your business information, create and manage your business listings, and track your performance on Google.

GMB is an essential tool for local SEO. It helps businesses show up in local search results and allows customers to easily find your location and contact information.

Here are some tips on how to use GMB to improve your local SEO:

1. Claim and Verify Your Business Listing

Google will send you a postcard in the mail with a verification code. You will need to enter this code on the website to verify your listing and start managing it.

2. Optimize Your Business Listing

Once you've claimed and verified your listing, take some time to optimize it. This includes adding photos, your business hours, a description, and more.

Make sure that all the information on your listing is accurate and up-to-date. Incorrect information can lead to customers getting frustrated and going to your competitors.

3. Add Keywords to Your Business Listing

When optimizing your listing, be sure to include relevant keywords. These are the words and phrases that potential customers are searching for.

For example, if you're a pizzeria in New York, you'll want to include keywords like "pizza," "New York," and "delivery."

4. Encourage Customers to Leave Reviews

Reviews are an essential part of local SEO. They show potential customers that your business is reputable and trustworthy.

Encourage your customers to leave reviews by sending them an email or a text message after making a purchase. You can also include a link to your GMB listing on your website and in your email signature.

5. Respond to Reviews

When customers leave reviews, be sure to respond to them. This shows that you're paying attention and caring about your customers' experiences.

If you get a negative review, try to resolve the issue with the customer. If you can't do that, leave a polite response explaining what happened and what you're doing about it.

6. Promote Reviews On Your Social Media Pages

You can increase your reviews by promoting them on your social media pages. You can post a link to your GMB listing on your Facebook or Twitter profile. You can also include your email signature link to your GMB listing.

The Bottom Line

Google My Business is a great tool for small businesses to improve their SEO. Optimizing your business’s listing can improve your chances of appearing in search results and attracting more customers. Optimizing your GMB listing and using the GMB Posts feature can help your website rank higher in search results and attract more customers.

If you are looking for effective local SEO services, we can help you. Here at Fallon Industries, we provide a affordable SEO services. Contact us today to learn more about our work, and let’s discuss how we can help you!