What Are Backlinks, and How Do They Work September 14 2022

SEO is a complex and ever-changing field, but one thing remains true: backlinks are still a significant ranking factor. In fact, Google's own Matt Cutts has said that "backlinks remain one of the best ways to determine the popularity of a site."

A backlink is simply a link from one website to another. Search engines like Google use backlinks as a way to measure the quality and relevancy of a site. When one site links to another, it's effectively vouching for the quality of the second site. The more backlinks a site has, the more authoritative it is considered.

If you're curious to know more about backlinks, how it works and their benefits, continue reading to learn more.

The Benefits of Backlinks

If you're serious about SEO, then you know that backlinks are important. But why are they important? Here are the benefits of backlinks.

1. They Help Improve Your Search Engine Rankings

Google and other search engines use "link popularity" to determine how high a website should be ranked in its results. In short, the more backlinks a website has, the higher it will be ranked, and the more traffic you'll get.

2. They Increase the Reach of Your Content

Backlinks can help increase the reach of your content by giving it more exposure on other websites. When your content is shared or linked to by other websites, it increases the chance that people will see it and click through to your site.

3. They Drive Traffic to Your Website

Backlinks can also help drive traffic to your website. When people click on links to your content from other websites, they're effectively being directed to your site. This can help increase the number of visitors to your site, leading to more customers and sales.

4. They Improve the Quality of Your Website

Google looks at the quality of your backlinks when determining where to rank your website in search results. So, if you have a lot of high-quality backlinks, your website is more likely to rank higher in search results. Conversely, if you have a lot of low-quality backlinks, your website is more likely to rank lower.

Getting high-quality backlinks can be difficult. The best way to get them is to create great content that people will want to link to. You can also try contacting other site owners and asking them to link to your site.

How to Build Backlinks

There are several different ways to build backlinks. Some are more effective than others, while some are more time-consuming. Here are two of the most common and effective ways to build backlinks:

1. Reach Out to Influencers and Ask for Links

If you know of any popular bloggers or influencers in your industry, contact them and ask if they'll link to your website. This can be a bit of a shot in the dark, but it's often worth the effort, as even just one link from an influencer can greatly impact your link's popularity.

2. Create Guest Posts for Other Blogs

This is a great way to get high-quality backlinks from popular websites in your industry. When you create a guest post, you're essentially writing an article for another website. In most cases, you'll be able to include a link back to your own website in your guest post. This is a win-win situation—you get a high-quality backlink, and the other website gets free content.


Backlinks are an important ranking factor for SEO. They are also a great way to increase the visibility of your website. Backlinks work by directing traffic from one website to another. In order for backlinks to be effective, they must be from high-quality websites.

At Fallon Industries, we help big and small businesses thrive for the long term by providing them with transparent SEO services that deliver measurable ROI. Book your appointment with us today if you are looking for an affordable SEO service and exceptional results.